https://www.wired.com/story/jeff-bezos-unveils-blue-origins-prototype-of-a-lunar-lander/

When Robert Heinlein wrote his masterpiece of space age realism, The Man Who Sold the Moon, he had no way of knowing how prescient it would be. Published in 1950, it tells the tale of Delos D. Harriman, the “last of the robber barons,” who is hell-bent on being the first man on the moon. Harriman drives himself to the brink of bankruptcy and madness chasing his lunar ambitions, which he feels can’t be left to the bumbling government bureaucracy to handle. At the dawn of the new space race, it feels more relevant than ever.

These days, billionaires with their own space programs are in abundant supply—Elon Musk, Paul Allen, Richard Branson, Robert Bigelow. But towering above them all is Jeff Bezos. Once the richest man in the world, Bezos is Harriman become flesh. For the past 19 years he has bankrolled his space company, Blue Origin, almost entirely out of pocket and has made his goal of colonizing the moon known. He is also, incidentally, a big fan of Heinlein.