https://phys.org/news/2018-06-mandatory-gmo-food.html

The study is the first to examine the real-world impact of consumer attitudes toward GMO foods in a state where consumers were exposed to mandatory GMO labels.

"Our findings put to bed the idea that GMO labels will be seen as a warning label," said Kolodinsky, professor and chair of the Department of Community Development and Applied Economics and a Fellow of UVM's Gund Institute for the Environment. "What we're seeing is that simple disclosures, like the ones implemented in Vermont, are not going to scare people away from these products."