https://techcrunch.com/2021/06/24/sanity-raises-39m-for-its-use-anywhere-approach-to-content-repositories/

Content is king, as the saying goes. But in actual fact, a lot of what companies do today with content, and thus the power of that content, is relatively limited by the tools that exist to present it. That is slowly changing, and now a startup called Sanity, which has built a system to make it easier to repurpose and use content assets across a number of places, and to more easily use data as content, is announcing $39 million in funding on the back of strong demand for its tech.

This round, a Series B, is led by ICONIQ Growth (the growth round investment arm of the storied ICONIQ, backed by a number of high profile family offices including that of Facebook’s Mark Zuckerberg). Lead Edge Capital, Threshold Ventures, Heavybit, and Alliance Venture are also in this round, some of which also participated in Sanity’s previous $9.3 million fundraise in October 2020.