https://www.reuters.com/article/us-tesla-pickup/tesla-picks-a-fight-with-detroit-by-going-after-the-pickup-market-idUSKBN1XV1CN

Tesla Inc Chief Executive Elon Musk has talked for years about building an electric pickup truck that would threaten the heart of the Detroit automakers' profits, and on Thursday he will finally take the wraps off the so-called cyberpunk truck.