arstechnica.com/gadgets/2026/10/google-admits-ai-search-makes-less-money-but-its-fixing-that-with-more-ads Google admits AI search makes less money, but it's fixing that with more ads
Alphabet's Q3 report showed revenue up 25 percent to nearly $128 billion, yet the stock fell about 12 percent as earnings per share missed expectations. Google acknowledged that AI Mode queries bring in less revenue than traditional web search, with fewer ads, while search growth slowed to 12 percent.
