Ram's second Super Bowl commercial goes for greatness
https://www.cnet.com/roadshow/news/ram-super-bowl-commercial-second-mlk/
Ram's second big ad during Super Bowl LII centered on the idea of 'greatness.' The commercial showed a series of vignettes exemplifying the words of Martin Luther King, Jr., whose speech provided the soundtrack for this minute-long spot.
Is it a bit larger than life? Sure, but so is the Super Bowl, and so are pickup trucks in general. It works.
Ram's second Super Bowl commercial goes for greatness
Feb 5, 2018, 2:13am UTC
https://www.cnet.com/roadshow/news/ram-super-bowl-commercial-second-mlk/
>Ram's second big ad during Super Bowl LII centered on the idea of 'greatness.' The commercial showed a series of vignettes exemplifying the words of Martin Luther King, Jr., whose speech provided the soundtrack for this minute-long spot.
>Is it a bit larger than life? Sure, but so is the Super Bowl, and so are pickup trucks in general. It works.