https://www.cnet.com/roadshow/news/ram-super-bowl-commercial-second-mlk/

Ram's second big ad during Super Bowl LII centered on the idea of 'greatness.' The commercial showed a series of vignettes exemplifying the words of Martin Luther King, Jr., whose speech provided the soundtrack for this minute-long spot.

Is it a bit larger than life? Sure, but so is the Super Bowl, and so are pickup trucks in general. It works.