https://wccftech.com/adata-xpg-asus-rog-collaborate-on-anime-inspired-ddr5-lancer-rgb-memory-modules-up-to-6000-mbps-speeds/

ADATA XPG & ASUS ROG have come together to offer the latest Anime-Inspired PC components in the DDR5 LANCER RGB memory module flavors.

The anime inspiration comes from Hololive's V-Tuber cast and includes the iconic Shirakami Fubuki and Ookami Mio designs.  The design is featured on the die-cast aluminum heatspreader which has a slightly taller design compared to traditional DDR5 DIMMs. This has two purposes, better cooling & extra room to incorporate the RGB LEDs. Both the Fubuki and Ookami themes are used on each particular kit with the former coming in a snowy white design and the latter going for a gamer red & black design.