https://techcrunch.com/2023/01/17/the-edit-ldn/

Before founding The Edit LDN, Moses Rashid frequented sneaker festivals and exhibitions to buy limited edition shoes. But Rashid, who describes himself as a “huge sneakerhead,” was often disappointed by the shopping experience. “I found it crazy that I was dropping $850 on a pair of sneakers but I wouldn’t even get a bag to bring them home in!” he said. He started The Edit LDN out of his home two years ago to give other sneakerheads the kind of premium experience they’d expect from luxury brands like Louis Vuitton or Dior.

Now Rashid says The Edit LDN’s revenue is growing 525% year-over-year, hitting $12 million in 2022. The London-based platform, which carries sneakers, streetwear and collectibles from pre-vetted resellers, announced today it has raised $4.8 million in seed funding. The round will be used to expand into the United States and the MENA region, and was led by Regah Ventures, with participation from sports players like New York Giants captain Xavier McKinney, the Philadelphia 76ers’ P.J. Tucker and Premier League club Nottingham Forest’s Jesse Lingard.