Apple is bringing Spatial Audio to cars, starting with Mercedes-Benz
https://techcrunch.com/2022/10/17/apple-is-bringing-spatial-audio-to-cars-starting-with-mercedes-benz/
Apple is bringing its immersive surround-sound audio product to vehicles through a partnership with Mercedes-Benz and Universal Music Group, the latest example of the tech company’s push into automotive.
For the first time, Spatial Audio with Dolby Atmos from Apple Music will be natively integrated into the car, starting with the Mercedes-Maybach S-Class, the Mercedes-Benz S-Class as well as its growing electric portfolio the EQE sedan, EQE SUV, EQS sedan and EQS SUV.