Minneapolis Cancels Plan to Hire Influencers for Derek Chauvin Trial, Is Very Sorry

Minneapolis Cancels Plan to Hire Influencers for Derek Chauvin Trial, Is Very Sorry

5 years ago
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https://www.vice.com/en_us/article/93w7na/minneapolis-cancels-plan-to-hire-influencers-for-derek-chauvin-trial

Minneapolis officials are very sorry that they thought paying social media influencers to spread the city's messaging during the trial of the ex-cop who killed George Floyd was ever a good idea. 

On Friday, the city council voted to move forward with a campaign to hire social media influencers—for a flat rate of $2,000 each—to spread its messaging during Chauvin's trial, as part of a $1.2 million communications strategy focused on controlling protests and preventing property damage. They would have specifically targeted Black, Native American, Somali, Hmong, and Latinx communities as part of that plan. 

Minneapolis Cancels Plan to Hire Influencers for Derek Chauvin Trial, Is Very Sorry

Mar 1, 2021, 6:42pm UTC
https://www.vice.com/en_us/article/93w7na/minneapolis-cancels-plan-to-hire-influencers-for-derek-chauvin-trial > Minneapolis officials are very sorry that they thought paying social media influencers to spread the city's messaging during the trial of the ex-cop who killed George Floyd was ever a good idea.  > On Friday, the city council voted to move forward with a campaign to hire social media influencers—for a flat rate of $2,000 each—to spread its messaging during Chauvin's trial, as part of a $1.2 million communications strategy focused on controlling protests and preventing property damage. They would have specifically targeted Black, Native American, Somali, Hmong, and Latinx communities as part of that plan.