Minneapolis Cancels Plan to Hire Influencers for Derek Chauvin Trial, Is Very Sorry
https://www.vice.com/en_us/article/93w7na/minneapolis-cancels-plan-to-hire-influencers-for-derek-chauvin-trial
Minneapolis officials are very sorry that they thought paying social media influencers to spread the city's messaging during the trial of the ex-cop who killed George Floyd was ever a good idea.
On Friday, the city council voted to move forward with a campaign to hire social media influencers—for a flat rate of $2,000 each—to spread its messaging during Chauvin's trial, as part of a $1.2 million communications strategy focused on controlling protests and preventing property damage. They would have specifically targeted Black, Native American, Somali, Hmong, and Latinx communities as part of that plan.