https://www.theregister.co.uk/2018/11/28/not_a_price_cut_apple_perks_up_soggy_iphone_demand_with_rebate_boost/

Apple has yet to replicate its Japanese iPhone price cuts outside Japan - but has introduced a surprise new trade-in rebate on its home turf to stimulate interest in the costly bling.

The US-only rebate added another $100 for trade-ins on its ‘Give Back’ rebate programme.