https://thenextweb.com/contributors/2018/06/16/3-basic-rules-for-entrepreneurs-who-want-to-expand-internationally/

I’m often asked how the company I work for managed to successfully expand from Sub-Saharan Africa to Poland, a very different type of market, to say the least. It’s complicated but I can tell you one thing, we didn’t follow any existing playbook.

Instead, we followed some basic rules of the road that I would recommend to all entrepreneurs who want to expand internationally: