https://phys.org/news/2018-10-holographic-screen.html

Red's goals are modest—about 16 million units a year, based on Red's stated target of 0.5 percent of Samsung's sales. But Red will need customers beyond the tech elite and camera buffs; it'll need their friends and friends of their friends. It doesn't help that the Hydrogen One carries a hefty $1,295 price tag.

"The Red Hydrogen One stands little chance of upsetting the smartphone status quo," said Geoff Blaber, a research analyst at CCS Insight.