https://www.businesswire.com/news/home/20180606005491/en/

NEW YORK--(BUSINESS WIRE)--Jun 6, 2018--Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.

Guiding digital discoveries of readers around the globe, Outbrain connects publishers, marketers and consumers through personalized, interest-based recommendations. AdNgin focuses on that same level of personalization, individually optimizing the reader experience based on their visual preferences. The understanding that every consumer is different — from their personal interests to the way they interact digitally — is what inspired the two companies to come together. Harnessing the combined technologies, performance will continually scale as publishers see higher RPMs (revenue per mille), marketers higher CTRs (clickthrough rate), and readers better overall content interactions.