https://shift.newco.co/apple-wants-its-phones-back-d0d77142c7d > Right before Craig Federighi, Apple’s head of software, demonstrated the latest advancements in emojis, including tongue detection, he announced the release of “a comprehensive set of built in features to help you limit distraction.” This is a big deal, because until now, we have been fending for ourselves — and we’re totally outgunned in the war for attention. > There’s a reason why phones are so addictive: ad money. You paid for your phone, but most of the things you do on it are powered by advertising. Google, Facebook, Instagram and Twitter all make their money from advertising.