https://techcrunch.com/2018/05/29/imgur-video/

Imgur is the internet’s best time sink, where 250 million monthly users silently consume an endless community-curated collection of absurd GIFs, inspiring tales, pop science explainers, and giant meme dumps. But what it’s never had is video. That was a differentiator that made it ideal for quiet browsing in class, on public transit, or in bed. Since none of the content required audio, you never had to worry about grabbing your headphones or disturbing those around you.

But the lack of video was also holding Imgur back. Sometimes you need to hear a crazy cat meow, or a baby giggling, or a crappy robot explode. So users would have to hunt down the “sauce” aka the GIF’s source video on another site. Oh, and advertisers love video and will pay a boatload more for it than a silent GIF or static image.