https://techcrunch.com/2018/05/29/gdpr-and-the-cloud-winners/

The Great Privacy Policy Email Deluge of 2018 may have finally petered out, but we are just starting to build an understanding of who the winners and losers will be in this newly regulated data economy.

Most of the attention so far has been focused on the losers post-GDPR, which can be broadly summarized as “advertising networks.” Indeed, as Jessica Davies at Digiday reported over the weekend, programmatic advertising in Europe plummeted post-GDPR this weekend, potentially threatening profits at product lines like Google’s DoubleClick network (at least temporarily until they figure out all the compliance issues).