https://thenextweb.com/tech/2018/05/29/tech-pr-people-are-weirdly-okay-with-gdpr/

GDPR has an impact on virtually every industry that deals with personal data. Take, for example, the PR industry.

Publicists rely on the personal information of journalists, editors, and tastemakers, in order to build the public image of their clients. It’s fair to say that, as an industry, PR is as equally driven by data as it is relationships.