https://techcrunch.com/2018/06/03/apples-ar-bet-still-has-a-lot-to-prove/

As Apple gears up for its developer keynote conference tomorrow, one of its bigger announcements is likely to be new changes coming to its augmented reality platform. Since announcing ARKit last year, the tech giant has hardly been sheepish about its belief in AR’s potential.

Behind a lot of that talk is belief in the tech’s utility down the road, but until Apple is ready to experimenting with AR tech in core iOS features, all of the chatter around AR having plenty of utility today feels a bit half-hearted. I’ll be very interested to see if the company announces any AR integrations in iOS 12 tomorrow that add new utility or if Animojis are still about as far as they’re willing to go.