De Beers relents and starts shilling "not special, not real, not unique" lab-grown diamonds
https://newatlas.com/de-beers-lab-grown-diamonds/54868/
They said they'd never do it, but De Beers has started selling lab-grown diamonds through a subsidiary called Lightbox Jewelry. And it's hilarious to watch how they're both selling and disparaging this new, far cheaper product line.
Not real? As in I can't buy one?
DeBeers is full of shit and always has been.