https://qz.com/1288835/gdpr-email-subject-lines-the-five-stages-of-grief/

The European Union’s General Data Protection Regulation (GDPR) has been in the works for years. But as anyone who works to deadline knows, the urge to put things off until the last minute is powerful.

GDPR takes effect on Friday (May 25), and in recent days the world’s inboxes have been flooded with increasingly desperate pleas for consumers to provide “freely given, specific, informed and unambiguous” consent to share their personal data with companies.