https://www.recode.net/2018/2/5/16971982/super-bowl-commercials-ads-netflix-abrams-cloverfield-cbs-amazon-redstone-draftkings-apple-spotify >Here are the real champs and chumps of Super Bowl 52 — the TV commercials. Adweek reviewed each new spot as it aired and tweeted out the mini verdicts in real time; they’re all collected here, grouped by quarter. Among the winners: the “meta, self-referential” “It’s a Tide Ad” (and “It’s Another Tide Ad”) and the perfectly cast “Doritos Blaze vs. Mountain Dew Ice”; losers included Febreze’s “The Only Man Whose Bleep Don’t Stink.” The four main strategic themes of this year’s commercial crop: Multiple spots during the game; holding back ads until airtime instead of pre-releasing or “spoiling” them; a return to humor after last year’s spate of serious spots about equal pay and immigration; and an increase in altruism, with brands like Stella Artois and Budweiser showing how much they care about the world. [Aneya Fernando / Adweek] >Drivers don’t trust Uber. This is how it’s trying to win them back. The $70 billion company can’t work if people won’t work for it. Inside Uber’s campaign to fix its relationship with its drivers. [Johana Bhuiyan / Recode]