https://finance.yahoo.com/news/google-trends-surprisingly-good-way-predict-netflix-subscriber-growth-142200691.html

The note didn’t specify exactly the search terms tracked — it could be Netflix, show names, or other related terms — but it’s an interesting insight of how analysts use the information available." data-reactid="29">The note didn’t specify exactly the search terms tracked — it could be Netflix, show names, or other related terms — but it’s an interesting insight of how analysts use the information available.

Piper Jaffray analysts don’t just use Google search to determine new subscription modeling, which is why they are projecting lower numbers than what the search trends indicate. Currently, they’re modeling growth of 9% domestic subscriptions and 39% for international subscriptions for year-over-year growth in the last quarter, which is lower than the growth of search interest. " data-reactid="30">Piper Jaffray analysts don’t just use Google search to determine new subscription modeling, which is why they are projecting lower numbers than what the search trends indicate. Currently, they’re modeling growth of 9% domestic subscriptions and 39% for international subscriptions for year-over-year growth in the last quarter, which is lower than the growth of search interest.