https://techcrunch.com/2023/11/28/apple-music-replay-is-here-and-its-still-no-spotify-wrapped/

Apple’s year-end review and answer to Spotify Wrapped, Apple Music Replay, has arrived, but it’s still no match for Spotify’s personalized look back at your year in music. The Apple experience — available via a URL at replay.music.apple.com — will show you your top songs, albums, artists, genres, and other information about your listening history in 2023. However, compared with Spotify’s Wrapped, what Apple’s experience misses is the creation of unique, sharable experiences like Spotify’s “Audio Aura” in 2021 or its “Listening Personality” feature in 2022.

These sorts of features appeal to listeners’ sense of self and interest in how they compare to other Spotify listeners. They’re also custom-built for social sharing — for instance, last year’s “Listening Personalities” each were given their own colorful cards which could be posted to a social media app, like Instagram Stories, or messaged to friends. They’re eye-catching, generally fun, and fall in line with cultural trends.