https://techcrunch.com/2023/10/24/new-e-commerce-startup-founded-by-an-ex-paypal-exec-gives-customers-control-of-their-own-shopping-data/ > Do you get tired of creating an account every time you purchase something from an online store? > I Own My Data (IOMD) is a startup aiming to eliminate the tedious step for consumers, so not only do you not have to create a password, or deal with Captcha, you also don’t get bombarded with follow-up promotional email or text communications. The advantage for merchants is being able to offer an easier and faster way for people to shop on their sites.