https://techmonitor.ai/partner-content/distributors-digital-tools-successful-customer-experience

Over recent years, the concept of customer experience has evolved rapidly, and the deluge of digital tools and capabilities has granted customers more control over their consumer journey than ever before. From self-service tools to recommendations, opportunities for distributors to harness the powers of the cloud have multiplied. Integrated digital solutions have helped businesses to engage and retain customers while remaining adaptive and reactive to their evolving needs.

But a customer-centric approach is no longer just a competitive edge – it’s a necessity. From shifting consumer expectations to cost increases, providing effective and efficient customer experience is being hindered by a plethora of challenges. Increasing customer retention and loyalty is essential if distributors are to secure their future of business.