https://techmonitor.ai/technology/ai-and-automation/generative-ai-revenue-teams-data-optimisation

AI and machine learning technologies are disrupting nearly every sector, and enterprises are reshaping their processes and strategies accordingly. Now, with the step change of generative AI, which is capable of generating complex textual and visual outputs from minimal prompts, those boundaries have been pushed even further to transform marketing and sales, alongside rapid technological transformation and shifting consumer demands.

With 90% of commercial leaders looking to utilise generative AI solutions, revenue teams are increasingly learning how to harness the new possibilities of these emerging technologies. From streamlining processes and workflows to revenue retention and forecasting, generative AI has helped to liberate human talent and secure organisational resources. Philip Cooper, group VP of product at revenue platform Clari, stands on the front line of these changes.