https://techcrunch.com/2024/04/25/why-meta-is-looking-to-the-fediverse-as-the-future-for-social-media/

Meta’s move into the open social web, also known as the fediverse, is puzzling. Does the Facebook owner see open protocols as the future? Will it embrace the fediverse only to shut it down, shifting people back to its proprietary platforms and decimating startups building in the space? Will it bring its advertising empire to the fediverse, where today clients like Mastodon and others remain ad-free?

One possible answer as can be teased out of a conversation between two Meta employees working on Threads and Flipboard CEO Mike McCue, whose company joined the fediverse with its support of ActivityPub, the protocol that powers Mastodon and others.