https://techcrunch.com/2024/04/25/meta-ads-data-retention-ag-opinion/

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential advisor to the bloc’s top court affirmed Thursday that the region’s privacy laws limits on how long people’s data can be used for targeted advertising.

In the non-legally binding opinion, Advocate General Athanasios Rantos said use of personal data for advertising must be limited.