https://techcrunch.com/2024/04/30/midi-is-building-a-digital-platform-for-an-oft-overlooked-area-of-womens-health/

When Joanna Strober was around 47 she stopped sleeping. While losing sleep is a common symptom of perimenopause, she first had to go to multiple providers, including driving 45 minutes out of San Francisco to pay $750 out of pocket, to get that diagnosis and proper treatment.

“That feeling of wow, I’ve really been suffering unnecessarily for the past year really stuck with me,” Strober said on a recent episode of TechCrunch’s Found podcast. “I started talking to all my friends and trying to understand what’s going on with them and what became clear is that perimenopause and menopause is this big thing. It kind of hits women like it’s pile of bricks. There’s lots of different symptoms to it and they’re very few providers who are trained to take care of this population.”