Webflow acquires Intellimize to add AI-powered webpage personalization

Webflow acquires Intellimize to add AI-powered webpage personalization

a month ago
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https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/

Webflow, a web design and hosting platform that’s raised over $330 million at a $4 billion valuation, is expanding into a new sector: marketing optimization.

Today, Webflow announced that it acquired Intellimize, a startup leveraging AI to personalize websites for unique visitors. The terms of the deal weren’t disclosed. But a source familiar with the matter tells TechCrunch that the purchase price was in the “eight-figure” range.