https://techcrunch.com/2024/04/24/former-magic-leapers-launch-a-platform-for-ar-experiences/

When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come. After years of secrecy, the augmented reality company captured Silicon Valley’s imagination with in-device footage, before capping the year with an $827 million raise.

The story of the intervening years is one of a massively funded and extremely promising startup struggling to find market fit. Tran exited his creative director role in January 2020, while Couture and Smith left in July 2020 and February 2021, respectively.