https://techcrunch.com/2024/03/23/deal-dive-building-the-airbnb-for-guided-hunting-and-fishing/

Americans spent more than $144.8 billion on fishing and hunting in 2022 alone, according to a survey by the U.S. Fish and Wildlife Service. Guided hunting and fishing excursions are a substantial part of that industry, but they’ve largely remained offline. Bookings are done over the phone and paid for by physical checks or cash. Mallard Bay is looking to change that.

The Houston-based startup is a marketplace for consumers who hunt and fish to find and book guided tours the same way they would book a hotel online. Mallard Bay is also a vertical SaaS platform for the outfitters themselves to bring their back office online and provide additional services like marketing.