https://techcrunch.com/2024/03/27/observe-snowflake-data-observability/ > Enterprises today store and use data across an ever-growing number of applications and locations — making it challenging — if not impossible — to manage and query that data in a holistic way. That spells opportunity for startups building tools to stitch together that fragmentation, and today one of them — Observe — is announcing $112 million in funding on the heels of strong demand for its tech. The Series B values the startup at between $400 million and $500 million, sources tell TechCrunch. (Observe would not comment on the figure.) > Observe — not to be confused with Observe.AI — builds observability tools for machine-generated data that aims to break down data silos, and it was built from the ground up tightly integrated with the data-as-a-service giant Snowflake. Now, this strategic partner is becoming a strategic investor: Snowflake has joined the round alongside Series B lead Sutter Hill Ventures and other participants and previous backers Capital One Ventures and Madrona.