https://techcrunch.com/2024/03/26/with-affinity-acquisition-canva-should-be-able-to-compete-better-with-adobes-creative-tools/

Canva, the high-flying Australian design and visual communication startup, announced today it was acquiring Affinity (formerly Serif), a creative tools company based in the U.K. Bloomberg reported that the deal was worth several hundred million pounds (approximately $380 million U.S.), and the company confirmed to TechCrunch that the number was accurate.

Canva has typically targeted the beginner for their products, but company co-Founder Cliff Obrecht sees the acquisition opening the door to more advanced users. “While our last decade at Canva has focused heavily on the 99% of knowledge workers without design training, truly empowering the world to design includes empowering professional designers too,” he wrote in a blog post announcing the deal. “By joining forces with Affinity, we’re excited to unlock the full spectrum of designers at every level and stage of the design journey.”