https://www.theguardian.com/us-news/2024/sep/17/trump-crypto-world-liberty-financial > Ex-president announces World Liberty Financial and publicly addresses second apparent assassination attempt > Donald Trump launched his family’s cryptocurrency venture, World Liberty Financial, on a livestreamed interview on the social media platform X on Monday. The Republican presidential nominee gave few details about the venture but did offer his first public comments on the apparent assassination attempt against him a day earlier.