https://www.theguardian.com/media/2022/aug/21/its-a-modern-day-facebook-how-bereal-became-gen-zs-favourite-app

A new wave of social media apps are taking advantage of the revolt against Instagram and TikTok. Will these ‘authentic’ networks change the way we connect?

“Instagram, please stop trying to be TikTok.” App users including Kim Kardashian and Kylie Jenner shared this plea last month when Instagram trialled changes that flooded users’ feeds with short-form videos called “reels” and content uploaded by strangers. They were reacting to Instagram’s attempt to wrest Gen Z eyeballs away from TikTok by mimicking some of the app’s signature features.