BMW hedges its EV bet, appears poised to repeat mistakes of the past

BMW hedges its EV bet, appears poised to repeat mistakes of the past

a year ago
Anonymous $33nAR-2OaA

https://techcrunch.com/2022/08/09/bmw-hedges-its-ev-bet-appears-poised-to-repeat-mistakes-of-the-past/

For a while, it seemed like BMW had turned a corner with its EV strategy. Its i4 and iX have received stellar reviews, and this spring the company announced an all-electric platform, the Neue Klasse, which it said will underpin EV versions of the 3-series sedan and the X3 crossover starting in 2025. The company that had squandered its once-promising EV lead seemed poised for a comeback.

It’s increasingly clear that Neue Klasse isn’t going to be a dedicated EV platform, at least not in the way just about every other automaker conceives of one. “We could also imagine a hydrogen drivetrain for this new vehicle generation,” CEO Oliver Zipse said in last week’s earnings call.