https://techcrunch.com/2022/08/09/walmart-streaming-nyt-report/

Walmart’s membership program Walmart+ may bundle with a streaming service. The report comes from the New York Times and sparks conversation about the strange idea of the retail giant entering the streaming world. Sources told the outlet that Walmart was in talks with major media companies such as Paramount (Paramount+), Disney (Disney+, ESPN+, Hulu), and Comcast (Peacock).

Given the competition with Amazon and its Prime membership program, Walmart exploring a streaming deal could give Walmart+ an opportunity to be a content curation platform and attempt its own Amazon Prime-like service. The company declined to comment to TechCrunch.