https://techcrunch.com/2022/07/26/pogo-lands-millions-to-become-the-honey-for-the-real-world/

If Pogo had its way, you’d get paid every time you stroll down Market Street in San Francisco. Or check your e-mail. Or open its app. The only catch is that you give your personal data to the consumer-focused fintech in return.

“We can almost create Honey for the real world,” said Pogo co-founder and chief executive Dom Wong, who is building the company alongside founders Oskar Melking and Shikhar Mohan. The startup seeks to use a few tech trends to its advantage. First, as data privacy becomes more of a concern, users are able to choose whether or not to share their information with companies. Pogo’s argument is that if they do share – why not get a benefit out of it?