https://www.vice.com/en_us/article/y3pdmw/is-minions-the-rise-of-gru-a-genuine-hit-or-a-viral-tiktok-joke

Minions: Rise of Gru is this weekend’s box office champion, earning over $125 million over the holiday weekend. Some TikTok users want to take credit for the film’s success.

At this point, Minions are an inescapable fact of life. Their strange little yellow bodies are everywhere, especially on social media. Boomers post Minions memes to Facebook and the young people on TikTok are completely obsessed with them to a degree that is both surprising and strangely sweet. In fact, they are going so far as to dress up in formal wear and gather in large groups to see the movie in person.