https://techcrunch.com/2022/07/08/techcrunch-roundup-abortion-bans-hiring-impact-3-e-commerce-trends-how-to-pivot-a-startup/

The first two years of the pandemic boosted e-commerce, but Simon Wu, a partner at Cathay Innovation, has identified three factors that are now creating strong headwinds for online retailers:

Even if one could set aside a looming recession, the fact that consumers have decided to share less personal information is eating into sales and raising customer acquisition costs.