https://techcrunch.com/2022/06/30/khaby-lame-crypto-binance-christiano-ronaldo/

Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world). After attending his first VidCon and surpassing Charli D’Amelio as the most followed TikToker, the Italian-Senegalese comedian signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies. Just last week, Binance snagged a partnership with soccer star Cristiano Ronaldo, who wants to “change the NFT game.”

These high-profile partnerships come at a troubling time for crypto. In May, the popular cryptocurrency TerraUSD collapsed, meaning that anyone who had invested in the coin lost all of the money they put in. Then, in the face of a macroeconomic downturn, crypto companies like Coinbase, Crypto.com, BlockFi and Gemini have conducted layoffs, and the prices of top cryptocurrencies have dropped as much as 35% week over week. Basically, anyone who has invested in cryptocurrency is feeling a bit nervous right now, unless they’re so bullish that they’re unfazed by Bitcoin reaching a price of over $60,000 in November, then dropping to around $20,000 today. So it could be a bad look for creators to turn around and encourage their followers to check out Binance.