https://wccftech.com/nothing-phone-1-to-be-sold-via-invites/

Anyone who has kept an eye on OnePlus phones should know that the company has changed drastically since its beginning. In the early years, the company sold some of the phones via an invite system and although it was incredibly difficult to get hands on the phone, it allowed the company to ramp up the stock and also artificially keep the phone in the news for long. Well, as it turns out, the Nothing Phone 1, which is coming from OnePlus co-founder Carl Pei will be following a similar approach.

In a video posted by Nothing, Pei has stated, “When you’re making a very complicated product like a smartphone, It takes some time to ramp up. We could either wait until we’ve accumulated a lot of phones and start the sales then, or we can start selling as soon as possible. We chose the latter.”