https://www.theguardian.com/commentisfree/2022/jun/25/how-tiktok-is-turning-a-generation-of-video-addicts-into-a-data-goldmine

The Chinese tech giant is taking surveillance capitalism to a new level. It’s almost enough to make you feel sorry for Zuckerberg

Question: what do men and Excel have in common? Answer: they’re always automatically turning things into dates when they’re not. To younger people – that is, anyone under the age of 20 – Microsoft’s spreadsheet program, a tool as essential to accountants as saws are to carpenters, is the contemporary equivalent of mom jeans, handwritten thank-you notes and cravats: stuff that oldies care about. How come, then, that the hashtag #excel has had 3.4bn views on a certain social media platform and that one Excel expert on that platform has 2.7 million followers and 9.7m likes for their tips on using Excel?