https://www.theguardian.com/technology/2022/may/11/sonos-launches-cheaper-ray-soundbar-and-new-voice-control-system

Own-brand voice recognition update can replace Google or Alexa for faster, more private music commands

Sonos, the wireless home-audio specialist, is launching a lower-cost model of its popular TV soundbars alongside its own new voice control system for its smart speakers after its public bust-up with Google.