https://techcrunch.com/2022/04/28/snap-further-invests-in-ar-shopping-with-dedicated-in-app-feature-new-tools-for-retailers/

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that will allow retailers to integrate with Snapchat’s AR shopping technology within their own websites and apps, among other updates designed to ease the process of AR asset creation.

The company has been making strides with AR-powered e-commerce over the past year, having given its computer vision-based “Scan” feature a more prominent placement inside the Camera section of the app and upgrading it with commerce capabilities. Earlier in 2022, Snap also rolled out support for real-time pricing and product details to enhance its AR shopping listings.