https://techcrunch.com/2022/04/28/moveable-ink-which-taps-ai-to-personalize-marketing-content-raises-55m/

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which was valued at $1.3 billion prior to the Series D– plans to invest in “AI-driven” products and expand its over-550-employee workforce to more than 700 by 2023.

Personalization is a proven tool to boost engagement. According to a 2018 Epsilon study, 80% of consumers are more likely to make a purchase when brands offer personalized experiences — e.g., websites, emails, and text messages. But personalization is often easier said than done. Sixty-three percent of marketing organizations responding to a 2021 Gartner poll said that they continue to struggle with personalization, particularly with implementing technologies like AI and machine learning.